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The Hipsters Are Coming, and They’re Ready to Buy

Home prices in Petaluma are getting to be just as expensive as Marin, says this Petaluma real estate agent.

Last week an old friend of mine closed escrow on his first home in Mill Valley. It’s cute: a 1952 model with hardwood floors, floor-to-ceiling windows in the living room, a flat roof and a central courtyard layout on a corner lot, all wrapped up in a tidy 1,300 square-foot package just minutes to the charming town center. 

The price tag, however, isn’t as storybook. While many prospective Petaluma homebuyers are on the fence over $350,000 price tags, these first-timers jumped in at $700,000.  

All of which gave me a little reality check — that for being an extension of the Bay Area, Petaluma is an extremely affordable place to live. 

Consider this.

The median home price in Marin County is $690,000 compared to $400,000 in Sonoma County.

Looking at the average sale price for the area, the number climbs even higher to $860,000. By comparison, at $402,000, our county median sales figure is 71 percent less than our southern neighbor.    

Back to mt Mill Valley friend. 

Using an FHA mortgage, he and his wife will have a $4,400 monthly mortgage payment. Contrast that to a Petaluma couple who could have taken their pick of West Petaluma listings this year for $400,000 or less, should they use that same loan, their mortgage would be almost $2,000 less at $2,658. 

For the same price, both couples would be in award-winning public school districts (the main reason my friend didn’t purchase in San Francisco), and both would be within one mile of a downtown stocked with restaurants, art galleries, public parks, and turn-of-the-century architecture.      

And if you think my buddy is crazy, he isn’t alone.  He’s one of the many 30-something, high-income, “white collar” hipsters riding San Francisco’s wave of the largest tech boom since the early '90s.  And as Mill Valley is a 10-minute commute to the Golden Gate, paying $700,000 for the redwood-lined Marin hills is small change when considering the comparatively-priced Sunset district with its low-hanging fog and maddening public school system.  

So here we are in Petaluma, blessed with great weather, a rich history, and low prices. And with a commuter train on the way and the increasing option to telecommute, our own tech savvy 20-somethings may soon be riding that S.F. job boom themselves.

Ready for your own reality check, Petaluma?  It won’t be long before the rest of those high-income earners discover our little downtown for themselves.  And when they do, they’ll be wondering why they’re paying a 71 percent premium for a home just south of the county line. 

The hipsters are coming, so buy that $400,000 bungalow while you still can.

Armand Ramirez is a realtor with Century 21 Bundensen.

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Ventress Dugan May 22, 2013 at 02:54 pm
Tina, I have left a few comments on blogs and they been eliminated. I have also emailedRead More Jim....don't think I will get response. So sorry the trolls have taken over. I am blocking Patch from my email.
Tina McMillan May 21, 2013 at 10:33 am
The email for the new editor is jimw@patch.com (Jim Welte). I have asked him who we can email withRead More complaints and requests. If more people write in perhaps they will listen.
Molly Brown May 20, 2013 at 07:08 am
I agree. I'm not liking the new format. It's harder to navigate. I'm bummed b/c it used to be myRead More go to site for Novato news.
The Tubes
Shelley Klaner May 21, 2013 at 03:01 pm
Moylans has always been there for us. They rock! They also provided the brew for my biz openingRead More party and they are an important part of Novato.
NovatoAVID May 19, 2013 at 08:40 am
Thankful for Moylan's Brewing, and their commitment to the community. Support locally owned businessRead More first in Novato.
Karen Dionne May 21, 2013 at 08:56 am
Where's the daily/weekly weather report? It used to be at the top of the front page? I really likedRead More reviewing it with just a glance.
Peter May 20, 2013 at 10:16 am
This new site is great . I wonder if the Posters who wanted to run the old Patch site with allRead More the phony garbage/ postings are sneaking a peak to see a new / better patch . They all complained and said they will quit if not changed back. Guess what folks We have always told you if you want change you need to get out of your computers face and take action . We did just that and look at our reward, A new site for regular people who have common sense .. Thank You Patch
Hopkin May 19, 2013 at 06:20 pm
What is going on here
Craig Belfor May 18, 2013 at 05:51 pm
Making us start over is the plan to wear us down. Free press is paid for by advertisers, andRead More pressure is put out to stifle stories. That's what the tobacco industry did to 60 Minutes, and the Isreli government did to the Goldberg Report. The United Nations couldn't put out the story of mass genocide of the Palestinian people, and we'll be kicked off the blog soon because we don't advertise.
Tina McMillan May 18, 2013 at 04:36 pm
Craig I thought I was being overly suspicious but the new site eliminated months of research andRead More commentary and has replaced it with irrelevant banter and Ads. It won't even let you edit thoughts into smaller blocks or comment directly to another post. It is the ultimate dumbing down of Patch. If you have been following the Plan Bay Area debate here is a link to the response from the Supervisor's: http://www.marincounty.org/Main/~/media/Files/MarinGov/Board%20Actions/20130514CDAPlanBayArea-LTR.pdf There is also a presentation by the Marin Economic Forum on Plan Bay Area: Is it good for the region? Is it good for Marin? Calendar: Novato Community Alliance Title: Marin Economic Forum on Plan Bay Area Date: 30.05.2013 18:30 - 20:30 Location: Board of Supervisors' chambers at the Marin Civic Center in San Rafael " A forum sponsored by the Marin Economic Forum on the Plan Bay Area will be held from 6:30 to 8:30 p.m. May 30th in the Board of Supervisors' chambers at the Marin Civic Center in San Rafael. Panelists will be Plan Bay Area proponents Marin Supervisor Steve Kinsey; Napa County Supervisor Mark Luce, president of ABAG; and critics Randal O'Toole of the Cato Institute, author of "Gridlock"; and Thomas Rubin, an Oakland-based transportation consultant and former chief financial officer of the Southern California Rapid Transit District. Moderator will be Marin Superior Court Judge Verna Adams. Admission is free."
Craig Belfor May 18, 2013 at 02:54 pm
We got sold down the river by the developers. Under the guise of a new improved format, they justRead More erased our history. Now we have to start defending our town all over again, while they are already in gear. Some of the opponants of AH can't get on anymore. Brent would not have allowed this to happen. Maybe that's why he left so suddenly, and unexpectedly.
Tina McMillan May 17, 2013 at 11:41 am
Peter I am not sure which group you are referring to. I belong to Novato Community Alliance andRead More Novato Homeowners Association. Both are grassroots groups working with local government to ask much needed questions regarding Plan Bay Area. Your comments are reminiscent of a previous poster named Bud Lite who was engaged in heated exchanges. Since his name continued to evolve it was only his message that made him recognizable. No one can give you the world but NCA and NHA are both resources that can provide information and discussion of important local issues.
Peter May 17, 2013 at 11:28 am
Hello, It took our groups letters to get the change as we do not want to read someones garbageRead More that takes twenty posts to say one thing . I have never had a heated exchange with you but I can tell you I was sick of reading your garbage like a lot of other people were. You and your group promised the world, told it the only way you wanted the outcome to be and got caught by the real people of Novato
Tina McMillan May 17, 2013 at 08:45 am
Peter aka Bud Lite Welcome back. Its good to know some things never change, like folks that trollRead More for a heated exchange.
Novato Camper May 22, 2013 at 05:17 am
Craig, One wonders if you were hired to do the talking for the two advertisers above who youRead More say bailed ? . Have you ever used the words maybe, contract or expired ?
Craig Belfor May 21, 2013 at 08:51 pm
Can't find a Ghiringellis ad or Famous Holt ad. The advertisers are bailing faster than Julia at aRead More carport party.
Eleanor Sluis May 21, 2013 at 01:04 pm
Find comments by pressing the little red circle at the upper right of an article. You must sign inRead More to comment. Later you can delete in your email all the comments forwarded to you. Do keep emailing to Jim Welte to change the format to the previous one as easier to access and with ads to one side not Grapenuts ads covering the news. Working within the system and changing it will help those new to blogging. Thanks for cooperating.
Craig Belfor May 19, 2013 at 01:49 pm
Gee, big surprise! we don't get to hear about this important news, but Julia gets front page everyRead More time.
Tracey Ruiz May 15, 2013 at 10:55 am
We had a story yesterday on Novato Patch with very lively discussion. Unfortunately it didn'tRead More migrate over with the new format. I'm hoping it will pop up soon.