Student Thanks Community for Response to Tilly's Displays

Tarah Connolly, a student at Novato High, says it was an important step to unite and force a change to a window display that was deemed an inappropriate promotion for binge drinking.

By Tarah Connolly

I'm writing to follow up on the successful community action in response to the "It's Time to Get Tanked" campaign at Tilly's clothing store, which led to the removal of window displays of binge drinking scenes at both the Novato and San Rafael stores, and possibly nationwide.

As a youth involved with Friday Night Live, I am so excited for the community's positive advocacy. It encourages me to stay involved. I hope all of Novato sees how effective our movement was in chipping away at something that promoted "normalcy" of teen binge drinking. I can see it turning into a big movement to make our community one of the safest and healthiest around!

The Tilly's display was just one example of the messages that youth get around drinking alcohol. Underage drinking is a big issue, but if different groups unite — including businesses, youth, community members, parents and local officials — we can help make a difference. 

Thank you for supporting us with the article, pictures, and videos you posted. It is essential that we in Novato pay attention to this issue and see how things can change.

Bill Welch April 23, 2012 at 10:01 PM
Being an active member of the Novato Blue Ribbon Coalition for Youth, it was great to see students who wanted to spear head the movement. It was also a shock to me how fast Tilly's reacted to the situation. A win/win situation for the kids of Novato and Tilly's realizing how improper their advertising was.
Leigh April 24, 2012 at 01:55 PM
Thanks from the community, Tarah, for taking action to right a wrong. What were they thinking???
Mary Balestrieri April 24, 2012 at 02:26 PM
Hats off to the retailer for listening to the community. Advertising should never capitalize on destructive lifestyle choices especially involving youth!
Patty Maher April 24, 2012 at 04:37 PM
So glad you and others are on top of this. Thanks so much.
chris sleight April 30, 2012 at 03:01 PM
good foryou! When Tilly's first opened in Novato, I complained to the store manager, and to their main office, about images in the store. Over the fitting room door they placed outlines of woman similar to those found on mudflaps of some trucks. I felt it was particularly inappropriate in a store geared towards teens. You had more success than I did in having offensive material removed.


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