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Student Thanks Community for Response to Tilly's Displays

Tarah Connolly, a student at Novato High, says it was an important step to unite and force a change to a window display that was deemed an inappropriate promotion for binge drinking.

By Tarah Connolly

I'm writing to follow up on the successful community action in response to the "It's Time to Get Tanked" campaign at Tilly's clothing store, which led to the removal of window displays of binge drinking scenes at both the Novato and San Rafael stores, and possibly nationwide.

As a youth involved with Friday Night Live, I am so excited for the community's positive advocacy. It encourages me to stay involved. I hope all of Novato sees how effective our movement was in chipping away at something that promoted "normalcy" of teen binge drinking. I can see it turning into a big movement to make our community one of the safest and healthiest around!

The Tilly's display was just one example of the messages that youth get around drinking alcohol. Underage drinking is a big issue, but if different groups unite — including businesses, youth, community members, parents and local officials — we can help make a difference. 

Thank you for supporting us with the article, pictures, and videos you posted. It is essential that we in Novato pay attention to this issue and see how things can change.

Brent Ainsworth (Editor) April 23, 2012 at 06:30 pm
Nicely done, Tarah!
Bill Welch April 23, 2012 at 07:01 pm
Being an active member of the Novato Blue Ribbon Coalition for Youth, it was great to see students who wanted to spear head the movement. It was also a shock to me how fast Tilly's reacted to the situation. A win/win situation for the kids of Novato and Tilly's realizing how improper their advertising was.
Leigh April 24, 2012 at 10:55 am
Thanks from the community, Tarah, for taking action to right a wrong. What were they thinking???
Mary Balestrieri April 24, 2012 at 11:26 am
Hats off to the retailer for listening to the community. Advertising should never capitalize on destructive lifestyle choices especially involving youth!
Patty Maher April 24, 2012 at 01:37 pm
So glad you and others are on top of this. Thanks so much.
chris sleight April 30, 2012 at 12:01 pm
good foryou! When Tilly's first opened in Novato, I complained to the store manager, and to their main office, about images in the store. Over the fitting room door they placed outlines of woman similar to those found on mudflaps of some trucks. I felt it was particularly inappropriate in a store geared towards teens. You had more success than I did in having offensive material removed.

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Susan Clark June 16, 2013 at 08:41 pm
This was emailed to me by someone who attended. So many Bay Area Residents oppose Governments PlanRead More Bay Area.
Tina McMillan June 17, 2013 at 11:08 am
Susan thank you for posting this. Chris Pareja is an articulate speaker whose message needs to beRead More acknowledged. While community activists claim Plan Bay Area is the answer Chris uses their own statistics to point out how little is accomplished and the real hypocrisy behind advocates claims that it will provide "equity". Chris attended the Plan Bay Area Debate at the Civic Center and spoke there as well. Kinsey completely ignored his comments and kept repeating the party line: Plan Bay Area is the only answer we have so it is "good enough." Anyone who hasn't yet should take the time to watch the debate as it is a real eye opener. Kinsey's responses are quite disconcerting if he is being touted as the local expert on Plan Bay Area. I was shocked by how little he seems to understand. http://www.youtube.com/watch?v=OOE7Hyd5B40&feature=youtu.be
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karen June 17, 2013 at 04:58 pm
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Tina McMillan June 17, 2013 at 10:16 pm
Karen: Are you going to be doing beginner classes? I didn't see any on the calendar but thoughtRead More maybe in the fall. I saw the "Hoffman's Cracker's" and thought how much fun it would be to learn with such beautiful fabric.
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Susan Clark June 16, 2013 at 08:34 pm
Hi Jim. Thanks for clarifying . Most of us assumed you were the new Novato Patch editor.
Jim Welte (Editor) June 17, 2013 at 10:55 am
Which is a fair assumption since my name and face are on it for now. Sorry for the confusion. In theRead More interim, I am more than happy to answer questions or address any concerns about the new design or our coverage of the community.
Tina McMillan June 17, 2013 at 01:03 pm
Jim What is the best way to reach you with questions and offers of help? If there is a way toRead More personalize each Patch to its community that would make a huge difference. Brent would post news articles as the primary focus. The comparison to a "penny saver" is the biggest problem with the new design. It does not favor news which is what many people are interested in. If San Rafael Patch is hosting the Plan Bay Area articles then doesn't it make sense to cross post them to Novato's front page too? Looking for news was never a problem with the old Patch, now finding the news in the middle of the garage sales, ads for businesses and announcements is where many people are stuck. It's unfortunate that Back Bay is the old design. It means corporate is throwing out what was the best of Patch. Is there anyone to write to, to suggest that the changes in format are not supportive of a online news source?
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NovatoAVID June 13, 2013 at 08:24 am
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