Bike Park Sponsorship On Hold for Stafford Lake

Deal with Mike's Bikes should appear on a future supervisors' agenda.

Donations keep coming in for an off-road bicycle facility at Stafford Lake County Park, but organizers need more volunteers and cash to move forward with construction.

It’s been more than a year since the Marin County Board of Supervisors approved the park’s master plan and adopted the associated environmental documents, which means county parks planners could move forward with construction and fundraising. The facility will be the first of its kind in Marin.

There was a false start on a sponsorship campaign in early February. The Marin Independent Journal reported that the Mike's Bikes chain of stores offered to put up $50,000 toward the park campaign in trade for advertising opportunities, but the item was yanked off the Marin County Board of Supervisors agenda so there could be more discussion about the deal. It is expected to return to the agenda soon.

Steve Petterle, the principal planner for Marin County parks, said donation from "a patron in the bicycle industry" and a $50,000 challenge grant from the supervisors would help push the project toward a groundbreaking ceremony. The public has already contrbuted $34,000 toward the effort, he told the IJ.

Are you fired up about this park? Are you cheering on from the sidelines or doing something to help it get built?

To follow the progress on this plan, check out the website or the Facebook page.

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T.Sprocket February 19, 2013 at 02:51 PM
Mike's Bikes is willing to put up $50,000? Wave it in Marin County. If Mike's Bikes, locally owned operation, has the desire and wherewithall sign them up and give them the appropriate advertising rights that come along with this amount of a donation/sponsorship.
Steve B February 19, 2013 at 03:30 PM
Sooo, "Sprocket," how long have you worked for Mike's Bikes? LOL. Corporate sponsors and public space should never mix... It's dirty. (Punny, eh?!)
T.Sprocket February 19, 2013 at 03:51 PM
StevieB. I don't work there and actually have never been in to on. I do know that the owner lives in Novato and have heard through a few that he is a good guy and seems ot have a good repuation. Considering he is willing to pony up dough in these still very trying times I see nothing wrong with his company benefiting from it. Or perhaps you should ink a check from your Bank of Altruism. By the way if corporate sponsors and public space shouldn't mix, as you say, why do you propose that Gary Fischer or Marin Bikes should be allowed to?
Jennifer Martin February 28, 2013 at 06:06 AM
Steve - I don't work at Mike's Bikes currently but my husband does. We have lived in Novato for almost 12 years and we do what we can to support the local community. In regards to customer service, if you or someone you know had an experience at Mike's that left a bad taste, I'd suggest that you give them the chance to make it right. Every business makes its share of mistakes but when brought to the attention of the folks at Mike's, they will do everything within their power to fix it. The money MB stepped up to donate was a sponsorship, not an exchange for advertisement. It's common practice to recognize large sponsors. My children will ride on those trails along with their friends and many of the other children in Novato; that, and the promotion of the healthy, fun and accessible sport of mountain biking is why Mike's Bikes ponied up for the sponsorship. The project is awaiting other sponsors like Mike's and I hope they show up soon so that we can all get out there and ride.
T.Sprocket February 28, 2013 at 02:39 PM
Hear, hear Jennifer! My sentiments exactly. Stevie B.. where art thou?


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