DNBA Marketing Committee Meeting Monthly Report

The Marketing Committee is a volunteer committee of DNBA Members and supporting vendors, it meets weekly on Wednesdays, at 8:00am at AE Video&Web Design All welcome.

State of the Association

The annual report to the city is delayed due to the resignation of the Treasurer.  Connie Madeiros, the new Treasurer and Tom Atkin have stepped up to take over the responsibilities for creating the annual report of DNBA marketing Activities for the City of Novato.

Tom Atkin met with the city to discuss the possibility to perform an independent survey of the DNBA membership with respect to the value and usefulness of the DNBA to the community and it's members.  There is no budgeted line item for a project of this sort, there is discussion underway about how to include this in the 2014 budget.

Marketing Efforts

Commercial:  

We are schedule for a Holiday Commercial shoot for the fall.  The committee welcomes DNBA participation in the design and shooting of the upcoming commercial.  If you are interested in being involved please contact us.

EVENTS:

Safe Trick or Treat is October 26th from 11:00am -2:00pm.  It is being organized by Personally Yours Photography.  Please contact us if you would like to volunteer to help.

Three marketing Success Stories were reported:

• A Pacheco Center business owner reported that prior to seeing our marketing she didn't even know the Downtown existed, now she frequently stops downtown on her commute home to Santa Rosa.
• SF Chronicle customer noticed that they were using images from our ads, this means the customer was sufficiently familiar with our advertising to recognize our image branding.
• Two separate sources (a Marin Business owner and the SF Chroicle Representative attending local meetings) reported that our website www.downtownnovato.com was being held as the example of best practices for marketing a downtown community in Marin by both Corte Madera and Mill Valley business communities.

Website:

Google Analytics Results:  In the prior month 9/2-10/2/13 there were:

• 1467 total visits, 1234 Unique visitors, 2755 Page Views, 1.88 pages per visit.
•  456 Visits from Novato, 227 from San Francisco, 127 from Marin County and Petaluma.
• 676 of the visits came from Google organic searches, 399 from direct search on downtownnovato.com (this means our efforts to get the word out about www.downtownnovatocom are working).
• Pages visited 735 to home page, 480 at the Farmer’s Market Pages, 96 for Events, 74 for Business articles or pages.

Solvatech, the website design company responsible for www.downtownnovato.com  is beginning work on the third phase of the Board approved contract to add the ability for DNBA members to add events to the calendar and posts to the front page for Member Events.

If you are A DNBA member and would like to post an event, marketing announcements, or list your business please email info@downtownnovato.com