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Super Fresh is Looking Super Cool

More Novato business news about Women's Initiative, ITG Worldwide, Fireman's Fund, Mission Lodge, and Best Places to Work.


The Super Fresh Art Gallery at 906 Grant Avenue is a tasteful new venue that is not only exhibiting thematic artwork that revolves around food; it is also a book exchange for kids, an eclectic store and a place for community events.  

Owners Jennifer and Matthew Carden know their subject matter(s) well.  Jennifer is a chef and author and Matthew is the artist whose works currently hang in their new gallery.  Daughter Claire is keeper of the store’s Book Nook.  Super Fresh has become quite the popular stop-in for shoppers and looky-loos during the Farmers Market on Tuesday evenings (4-8 p.m.).   

Women’s Initiative Closes Novato Office 

Local members of the SuccessLink program at the Women’s Initiative for Self Employment were shocked to find out that the Novato office will close its doors in the Woodside Officer Center at 7250 Redwood Boulevard effective July 31st

In an email to members, interim CEO Nicole Levine said, “Women’s Initiative’s executive team and Governing Board have made the strategic business decision to refocus resources in key urban markets.  We know that there is more demand for our services in urban markets, and by focusing our resources in San Francisco and Oakland, we will be able to more efficiently serve women in the Bay Area.  We believe that the decision to refocus resources will strengthen the organization and enable us to serve more women in the long run.“ 

The Women’s Initiative is a training ground for socioeconomically challenged women.  Their program(s) help them get back on their feet financially and give them the training and support they need to start new businesses.  Among the Marin Board members are Kim Kaselionis of Circle Bank, Dana King of CBS, and Denis Lucy of Dominican University.  

North Bay Business Journal Announces Best Places to Work 2012 

Novato’s own made the seven-time winners list of the North Bay Business Journal’s annual listing of the “best places to work.” Ghirardo is a tax, accounting, and business services firm, which serves Marin, Sonoma and Napa counties.  Ghirardo was one of five companies tied for third place in the 20 to 50 employees category.  of Novato also made the top ten list for this category and was one of seven companies tied for fourth place.   came in a four-way tie for sixth place. 

Only one Novato company placed in the 51 to 100 employee category. came in a three-way tie for seventh place.  In the 101 to 250 employee category, . came in a three-way tie for sixth place.  No Novato companies made the 251 to 500, 501 to 1000, or > 1000 employee categories.    

Mission Lodge Development Approaches Next Phase 

At a Novato City Council meeting in May 2009, Novato residents presented a petition opposing plans to build a Walgreens store on the site of the Mission Lodge at 935 Front Street.  A little over three years later a new set of plans will soon be submitted for City approval(s). 

The “research and design” phase ends August 20th according to the architect’s (Architectural Dimensions) website set up for the project.  The next phase will be the “entitlement process” which will involve; making formal submittals for amendments to the general plan, rezoning (to allow for housing), and design and environmental reviews. If all continues to go to plan, drawings for construction will begin next June and construction could start in February of 2014. 

Leslie Schaaf, a Novato resident said of the project, “I think when they start building it people in Novato will be quite shocked at the size and bulk of the building. It is completely out of scale with the rest of the neighborhood. The closing of Front Street at Diablo may very well be the end of the rest of the resident-serving businesses on Front Street."

Novato’s ITG Nominated for Two EMMAs 

The Forum for Expatriate Management has nominated ITG Worldwide for awards in two categories at this year’s Global Mobility Summit in Las Vegas to be held on September 13th and 14th.  The two categories are Best International Benefits Provider of the Year, and Best Global Mobility’s Rising Star. 

ITG Worldwide is a Novato-based firm that specializes in international insurance.  They are one of the few agencies dedicated to helping employers mitigate insurance risk associated with global mobility.  They specialize in providing individuals and organizations assistance with their needs related to expatriate health insurance, business travel, and special risk and war zone coverage. 

Fireman’s Fund Appoints Paul Fuegner as V.P. of Brand Management 

Fireman’s Fund announced that Paul Fuegner would be taking the role as steward of the Fireman’s Fund brand and identity as Vice President of Brand Management.  Fuegner comes to Fireman’s Fund from ViVa Beverages where he served as chief marketing officer.  He also has had executive marketing roles with the Griffin Group, SKYY Spirits and Diageo.  Throughout his career, he has managed a variety of established global and start-up brands across multiple distribution channels. 

Juliene Conway, chief marketing officer at Fireman’s Fund said, “His leadership and expertise will be instrumental with our company’s upcoming 150th anniversary next year.” Fuegner holds a bachelor’s degree in economics from College of the Holy Cross and a master’s in business administration from Northeastern University. 

Kevin August 9, 2012 at 05:09 pm
The Mission Lodge height doesnt have any effect on me. It looks great!
Brandon Connaughton August 9, 2012 at 06:25 pm
The new building at the mission lodge site is way out of proportion with the neighborhood next to it. It would be nice to see a new building in the spot, but why so big. we have so many offices empty around novato and marin county, as well as senior specific housing being built elsewhere.
Roger August 9, 2012 at 08:54 pm
I haven't seen the drawings, but anything has to be better than that ugly motel that has been the biggest eyesore in Novato for many years. Affordable housing has to go somewhere. At least there are some services nearby, unlike the Council's pick way on the northern outskirts of town near the Buck Center.
Bob Ratto August 9, 2012 at 09:09 pm
"anything has to be better than that ugly motel that has been the biggest eyesore in Novato for many years"-No Doubt!...it does look pretty big/four stories, and it gets rid of the frontage street, but still...anything is better that what is there now...
Eleanor Sluis August 9, 2012 at 09:29 pm
The argument that anything is better than what is there now does not fit into the planning scheme of community identity. Instead, issues such as whether or not fifty-seven units on a little more than an acre need to be examined more closely. Mission Lodge may be compared to the new 60 units for low-income seniors next to the 7-11 store at Diablo and Center St. One difference is that there is a 25-foot setback for the Eden housing, large building and not the asphalt to sidewalk to concrete as is proposed for the Mission Lodge site. Another issue is the traffic on Diablo and the cars, which will access the Eden Housing versus the Mission Lodge access to Diablo. Both buildings will have at least 49-60 cars coming in and out of the area. This means that seniors, servers, teachers, gardeners, and anyone over 55years will need cars to drive to their jobs. Can Diablo handle another 100-120 cars plus the new structures to be built on Hill, which will add another 50-75 cars? Finally, one difference is that the city will sell Front Street to Mission lodge. Eden housing did not have to buy a street for its project, but was given between 1-3 million dollars for very low-income housing across from 150 units of already very low-income housing. The developer/owner receives a subsidy for 55 years of no property taxes. Will this be the same for Mission Lodge? What other questions need asking?
Tina McMillan August 10, 2012 at 01:41 pm
"The Owner for over 30 years, Ron Ashley, is an investor in apartments and therefore has the experience to redevelopment the Mission Lodge site with new apartments. For a variety of reasons development of new senior apartments makes sense for this property so Ron has put Architectural Dimensions to work on research, discovery and design to find a development solution for his reinvestment in the property." http://www.novatomissionlodge.com/dev_steps.php
According to the website the new building is going to be an apartment complex for seniors. City Specific Plan "The Mission Lodge site is underutilized and does not take advantage of its prominent location at one of the key gateways to Downtown. The development concept for the site includes replacement of the Mission Lodge with multiple commercial uses in the "village design" concept. An incentive for development of this "village design" is the closure of Front Street adjacent to the site, incorporation of the night-of-way into the project site, and a suitable dedication of property along the First Street boundary to allow for the widening of First Street to two-way traffic, construction of a sidewalk on one side, and appropriate landscape buffers to the adjacent neighborhood." http://www.ci.novato.ca.us/cd/dsp/dspexecu.html

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Susan Clark June 16, 2013 at 08:41 pm
This was emailed to me by someone who attended. So many Bay Area Residents oppose Governments PlanRead More Bay Area.
Tina McMillan June 17, 2013 at 11:08 am
Susan thank you for posting this. Chris Pareja is an articulate speaker whose message needs to beRead More acknowledged. While community activists claim Plan Bay Area is the answer Chris uses their own statistics to point out how little is accomplished and the real hypocrisy behind advocates claims that it will provide "equity". Chris attended the Plan Bay Area Debate at the Civic Center and spoke there as well. Kinsey completely ignored his comments and kept repeating the party line: Plan Bay Area is the only answer we have so it is "good enough." Anyone who hasn't yet should take the time to watch the debate as it is a real eye opener. Kinsey's responses are quite disconcerting if he is being touted as the local expert on Plan Bay Area. I was shocked by how little he seems to understand. http://www.youtube.com/watch?v=OOE7Hyd5B40&feature=youtu.be
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Tina McMillan June 17, 2013 at 12:43 pm
Wow, the website is just beautiful! I can't figure out how to download more of the images but theRead More quilts are just amazing and would be great to see. Maybe Karen can post more with the article. There is one that is titled "Quilt in a Day" and uses batik material. There is another one called "Follow the Light" that is a wall hanging. http://quiltelegance.danemcoweb.com/shop/product/follow-the-light/ I hope business is booming we are lucky to have you here in Novato.
karen June 17, 2013 at 04:58 pm
Thank you, Tina! You are welcome to visit Quilt Elegance, 84 Bahama Reef, Novato. We're openRead More Tues-Sat 10:30am - 6:00pm .Follow the Light is for sale. Call 415-883-3341 with questions.
Tina McMillan June 17, 2013 at 10:16 pm
Karen: Are you going to be doing beginner classes? I didn't see any on the calendar but thoughtRead More maybe in the fall. I saw the "Hoffman's Cracker's" and thought how much fun it would be to learn with such beautiful fabric.
Susan Clark June 16, 2013 at 08:34 pm
Hi Jim. Thanks for clarifying . Most of us assumed you were the new Novato Patch editor.
Jim Welte (Editor) June 17, 2013 at 10:55 am
Which is a fair assumption since my name and face are on it for now. Sorry for the confusion. In theRead More interim, I am more than happy to answer questions or address any concerns about the new design or our coverage of the community.
Tina McMillan June 17, 2013 at 01:03 pm
Jim What is the best way to reach you with questions and offers of help? If there is a way toRead More personalize each Patch to its community that would make a huge difference. Brent would post news articles as the primary focus. The comparison to a "penny saver" is the biggest problem with the new design. It does not favor news which is what many people are interested in. If San Rafael Patch is hosting the Plan Bay Area articles then doesn't it make sense to cross post them to Novato's front page too? Looking for news was never a problem with the old Patch, now finding the news in the middle of the garage sales, ads for businesses and announcements is where many people are stuck. It's unfortunate that Back Bay is the old design. It means corporate is throwing out what was the best of Patch. Is there anyone to write to, to suggest that the changes in format are not supportive of a online news source?
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NovatoAVID June 13, 2013 at 08:24 am
Gina Betti, Red Boy Pizza is awesome---support local business that is connected to the community!
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