Shopping Showdown: Black Friday vs. Small Business Saturday

Shoppers, let’s boil it down to one question: Are you an uber-caffeinated Black Friday suburban assault shopper or a root-for-the-underdog No Big Box boutique shopper?

The day after Thankgiving has become a commerce holiday known as Black Friday, and this Saturday is Small Business Saturday, a nationwide campaign to support locally owned businesses in our communities. Vote in our poll — Big Business vs. Small Business? — and explain why you feel that way by adding a comment. While you’re add it, give us a wish list of businesses Novato could use.

One way or another, some of the dollars you spend trick down to support your local government. And that’s why city and business leaders in Novato hope you will resist the urge to head out of town. Sales tax generated this holiday season at local businesses will result in the city’s ability to offer recreation programs, run the Margaret Todd Senior Center, maintain our street medians and pay for protection from our police force among many other services. If you spend your dollars in San Rafael, Petaluma or beyond, you’re doing nothing to support your own community.

For the sake of local pride, Novato Patch urges you to spend your dollars right here in town.