Peet's Coffee & Tea Sold for $1 Billion

Contrary to widespread speculation, it wasn't Starbucks that bought the chain, which has a couple of locations in Novato.

Coffee chain Peet's Coffee & Tea announced Monday that investment firm Joh. A. Benckiser had purchased the Bay Area company for $73.50 per share in cash, or $1 billion.

Peet's that it is closing one Novato location, the one at , and reopening at a new retail complex being built at about a mile to the east. Peet's also has a location on the shopping center in southern Novato.

In recent years, Peet’s has been on the buyer's and seller's end of rumors about coffee chain takeovers. Most recently,  was believed to be the top contender to buy the San Francisco-based chain. Before that, Peet’s was thought to be interested in buying the Irvine-based Diedrich Coffee.

Monday's agreement, which has been unanimously approved by the Peet's Board of Directors, represents a premium of approximately 29 percent over Peet's closing stock price Friday, the company announced. When the sale is completed, Peet’s will be privately owned, but the current staff will remain in place, according to a company statement.

"In my experience it is rare to find a company and a brand as special as Peet's,” said Jean-Michel Valette, chairman of the board of Peet's. “We are pleased that JAB recognizes this and that Peet's existing shareholders will be rewarded with significant value."

Benckiser also owns luxury goods company Labelux with brands such as Jimmy Choo and Bally.

"At JAB, we are committed to owning and investing in companies with strong, premier-quality brands and great people whose values we share," said Bart Becht, chairman of JAB. "Peet's is just such a company and we look forward to preserving the company's culture and core values while supporting management's vision for future growth."

Maggie July 24, 2012 at 11:28 PM
No more Peets for me. The new parent company also owns d-Con, the company that poisons wildlife and pets and children and the company that refuses to accept the EPA's mandate to restrict access to its deadly product. http://www.kcet.org/updaily/the_back_forty/wildlife/one-of-the-most-insidious.html
Born & raised July 25, 2012 at 01:25 AM
Awsome. One less person in line!
Tina McMillan July 25, 2012 at 09:21 AM
Please let the quality of the coffee stay the same. As Starbucks got larger the coffee got weaker till it stopped tasting like coffee. Pete's is so wonderful; I just hope it doesn't lose its magic.
Maggie August 02, 2012 at 02:57 PM
I hear their new drink is going to be called D-con D-caf!


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