Novato Awaits Bicycle Brüstop on Grant Avenue

Bikes and beverages for cycling aficionados coming to Old Town this spring.

Aaron Thompson’s path to becoming a bicycle shop owner was as circuitous as a mountain bike trail but as certain as a Grand Tour finish line. He and his wife, Carolyn, are the eager new proprietors of the soon-to-be Bicycle Brüstop at 830 Grant Ave. in Novato, which will “strive to be more than just a traditional bike shop” when it opens this spring.  

Aaron Thompson graduated from UC Davis with a degree in physics and was soon after scooped up into an internship at Intel. What started out as something akin to a summer job soon became a permanent position as a process equipment engineer specializing in photolithography. After four years, he made the jump to management and became a factory operations manager. 

While climbing the corporate ladder, Thompson was also ascending hills on his mountain bike. Learning how to navigate off-road trails on his bike was a skill not so different than making “fork in the road” decisions on his career path.  

Faced with a potential career obstacle of a plant closure, Thompson was presented with a few choices; either relocate to another U.S. location, to a plant in China or take a severance package. He got off the corporate path altogether and took the package. He found himself biking more and more. 

An engineer at heart, Thompson delved into his passion and became certified as a bike mechanic and started building bikes for a shop in Santa Clara.  He also worked the sales floor and jumped at every other opportunity to learn another aspect of the bicycle business all the while earning his MBA at San Jose State University.    

Thompson expects that the culmination of his experiences (and those of his wife as an HR manager) will materialize in a “gathering place for cyclists of all stripes.” No doubt, the serious cyclist will be wooed by the Thompson’s plans for their inventory of bikes, accessories and services.    

Conscious of the other bike shops in the area, Thompson is adamant about not competing in the same space. He won’t carry the beach cruisers or BMX type stock that Old Town Sports has, and neither will he compete on the entry-level brands that Classcycle carries. Thompson says the store will make a differentiating and conscious effort to welcome women to the sport of cycling as well. 

Thompson is currently in talks with the “big four” bicycle manufacturers — Giant, Cannondale, Specialized and Trek — over which brands he will feature. 

Patch also got a sneak peek into the space and Thompson’s 3D rendering of the store layout.  Once final plans are approved by the county entities, Thompson will have a video presentation posted on the Bicycle Brüstop Facebook page. 

Like kids in Powell’s candy shop watching Willy Wonka while perusing the goods on the shelves, the Thompsons plan on having two screens in the store near the food and beverage counter.  One will feature Grand Tour stage races and the other will show freeride mountain biking videos.  

Thompson is talking to Novato restaurants about supplying food for the cyclists stopping by for repairs, adjustments or even if they are just coming by to hang out. Brew brands (as in beer and/or coffee) are currently under consideration as well. Cycling enthusiasts will also gain peace of mind when they find customer parking inside the store for their two-wheeled chariots. 

Thompson also aims to make the Bicycle Brüstop a starting and ending point for group or club rides. Creating a dual-purpose establishment will be a welcome addition for Novato cyclists as well as those passing through town.  

The new bike path to be built adjacent to the SMART train rails has not escaped Thompson’s vision, either.

“I’ve thought of that ... and Fourth of July parades and the farmers market ... Novato just has a lot of opportunity to focus on building a cycling community here. It’s just a great location for cycling enthusiasts.” 

The Thompsons are aiming to open no later than May.

Do you know of a new business opening or business anniversary around town? We want to know! Please contact Tom at tomnovatopatch@gmail.com with all your business tips.

Stay Patched in! Follow Novato Patch on Twitter | Like Novato Patch on Facebook | Sign up for the daily e-mail with links to the latest news.

Rich Campson February 23, 2013 at 03:46 PM
Can't wait! Aaron and Carolyn are sure to be a hit with this shop and Novato. If this shop is anything like thier life together and the way they enjoy biking, Novato will love them!
Novato Mtbkr February 24, 2013 at 05:17 AM
I've been going to Old Town Sports on Grant for many years for all my mountain bike parts and service. Contrary to the misleading reasoning in this article they carry a full line of mountain bikes from entry level to expert. They've always taken great care of me and are the original Grant Ave. bike shop!
Lorri Lee Lown February 25, 2013 at 08:41 AM
It's clear that Carolyn and Aaron are intent on integrating into the existing bicycle community in Novato and plan to co-exist with the other awesome bike shops in town.
Will Lamers February 25, 2013 at 06:58 PM
Maybe I missed something, but nowhere in the article do I see where it was mentioned Old Town Sports did not carry mountain bikes. Do they carry the BMX and Beach cruisers mentioned in the article? Perhaps the article was edited since you posted? I have no relationships with either of these shops; as a a disinterested party I see absolutely nothing misleading in the article. And I am willing to use my name...


More »
Got a question? Something on your mind? Talk to your community, directly.
Note Article
Just a short thought to get the word out quickly about anything in your neighborhood.
Share something with your neighbors.What's on your mind?What's on your mind?Make an announcement, speak your mind, or sell somethingPost something
See more »