As part of a holiday season push, more businesses in downtown Novato are staying open later on Fridays to try to encourage shoppers.
The Downtown Novato Business Association is leading the effort to remind Novato residents to shop locally, which supports our small business owners, keeps sales tax dollars in town and cuts down on traffic and greenhouse gas emissions.
"For the DNBA, this is what is all about ... to promote and improve the common business interest of business owners and merchants of downtown," DNBA president Darren Pomponio said. "And what better way to do it than by having carriage rides, Santa Claus and Christmas caroling to bring our community together?"
Check out this promotional video.