Novato's New Bookstore, Loveable Rogue, is Quite the Man-Cave

In addition to books, Carlos Castillo offers military aviation photos, racks of classic magazines, boxing posters, MAD paperbacks and vintage Playboys.

Carlos Castillo’s concept for a new bookstore in downtown Novato was decidedly masculine. But after a soft launch last week of the , he said he was "pleasantly surprised to fine a number of middle-aged women enjoying the vintage Playboy collection.” 

The Loveable Rogue, at 867 Grant Ave., is part used books, part magazine rack and every bit of what you’d expect to find around a guy’s own man-cave.

Among the recycled book shelves there are military aviation photos, racks of classic magazines, boxing posters, MAD paperbacks and even a comfortable set of theater seats to facilitate perusing.  

Although Novato residents have long been clamoring for a bookstore, the on the western end of Grant Avenue and now the Loveable Rogue on the east side of Grant are on their way to satisfying the needs of more readers.

The Loveable Rogue — website under construction — is also a contrarians answer to online sales approaches such as “readers also bought …“ or “you may also like …”  Castillo offers a hands-on alternative for book groupings. For example, you’ll find The Hammer of the Gods a rock-and-roll history of Led Zeppelin, sitting next to a book about Aleister Crowley, an occultist who was said to be of interest to Led Zep guitar ace Jimmy Page. 

If this place isn’t a guy’s man-cave away from home, it just may be the perfect gift store for that hard-to-find-a-gift-for guy.  If you like to research and mine subjects in sports, movies, World War II and rock music, let Carlos Castillo be your guide. He’s a wealth of information on man-caves and more.

Mark Burnham August 23, 2012 at 06:52 PM
vintage playboys? nice. i think the last playboy on grant ave disappeared with "bob the barber" to texas 10 years ago.
Karter August 23, 2012 at 09:18 PM
This is great, I know people were sad when Borders closed
Brent Ainsworth August 24, 2012 at 12:46 AM
Nice story, Tom. As husband and wife mingle in Old Town, wife checks out the boutiques and husband hangs out here (or DeBorba's).
Joe Robinson August 24, 2012 at 03:35 PM
Overused word/: "Man-Cave".
Alex Horvath October 04, 2013 at 11:55 PM
OMG - Congratulations, Carlos!


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