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Business & Tech

LeBron all in on Novato Biz Deal

LeBron James will make his video game cover debut in partnership with Novato-based 2K. The NBA megastar will be the gaming goliath's NBA 2K14 Cover Athlete.

A Novato-based video game giant last week announced a partnership with arguably the world's most recognizable sports celebrity.

 

LeBron James will make his video game cover debut in a deal with 2K, the company announced on Friday.

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James will be the NBA 2K14 Cover Athlete.

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"I love partnerships and opportunities that connect me directly with fans," James said in a prepared statement. 

"I know from my own experience and now watching my own kids, NBA 2K is among the coolest and purest ways for fans to connect to the NBA. I love being a part of it.”

 

The company also announced a "King James Bonus Pack" featuring exclusive LeBron content.  

 

“Widely regarded as the best player today, LeBron James is the perfect choice for NBA 2K14, the biggest and best game in our NBA 2K franchise history,” 2K Sports spokesman Jason Argent said in a prepared statement.

 

The company did not release terms of the deal, however sources told Forbes estimated the deal to be worth between $250,000 and $1 million.

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