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Dr. Insomnia's Orders Up an Expansion

Also: Sam Rides Again on Alameda del Prado; Hilltop Anniversary Celebration Continues

Codi Dada has added another 15 tables to , his coffee and tea shop on the corner of Grant Avenue and Reichert Avenue in Novato's Old Town. By the time he is done he’ll have added 22 tables to the rustic desination that is the hubbub of caffeinated activity. There is now more abundant seating in the patio area behind the historic building, too.

Dada says his customers are already taking advantage of the expansion. Business groups, realtors and a local mothers organization meet regularly at the 16-year-old business, which is housed in a former iron fashioning shop built in 1893 that is registered as a historic building.

“Groups find it easy to meet here," he say. "There is good parking on the street in addition to what is available behind the Golden Egg Omelet House.  It is really easy for groups to pull tables and chairs together outside and just sit down and have a meeting.” 

In addition to accommodating more seating, Dada’s breakfast menu has also been expanded.  Besides the scone-muffin hybrids called scuffins and other pastries, there are now freshly made egg sandwich options.

“I am focusing more on the grab-and-go type of menu items," he says. "It’s not a fast-food type of thing but it is quality food done quickly." 

The addition, Dada says free wireless Internet access has helped to  attract a steadily growing customer base.  

Sam Rides Again

Sam Jarjoura, owner of in the Nave Center on South Novato Boulevard, is back in the saddle as owner (again) at on Alameda Del Prado.

The site briefly hosted Points South, a Mexican concept restaurant that struggled before Jarjoura again took the site and renewed the traditional roadhouse presence.

“We’ve streamlined the menu and are again offering the Roadhouse favorites — fresh corned beef, turkey and roast beef dishes,” he said. 

The Roadhouse also has an attractive breakfast special six days a week for $3.95. There are also lunch specials every day. Sam’s Roadhouse is open for dinner on Fridays and Saturdays for now, but Jarjoura says he plans on expanding dinner operations once the crew gets in scheduling groove.  

Shelly Roy managed the Roadhouse previously and she has returned as well to bring the Roadhouse back up to speed.

Jarjoura also owns the Roast Haus Hof Brau in Terra Linda. 

Hilltop Celebration Continues

Erick Hendricks says ’s one-year anniversary party was a big hit last Tuesday night. “The parking lot was overflowing. Complimentary drinks and appetizers were served," he said. "A really great time was had by all.”  

The celebration continues with a Seafood Extravaganza that will be on until Sept. 18. Until then, every customer ordering an entree will be entered into a raffle for prizes. The grand prize is a Carnival Cruise vacation for two.  

The Seafood Extravaganza will feature nightly specials for the next eight weeks.

“The menu has been expanded to accommodate more seafood dishes since this is the best time of the year for great seafood,” says Hendricks. Among the options will be dishes that feature scallops, mussels, sea bass and a classic Clams Casino.

Call ahead to see what the Fish of the Day is ... and enjoy.

Tom S Baker July 30, 2011 at 12:39 AM
If Dr. Insomnia's thinks they are going to do like Marvins is doing and blocking the sidewalk they have something coming by a process server .
Tom Walsh July 30, 2011 at 01:33 AM
FYI - The new tables are being added to the back patio. I was there yesterday and the front is the same as it has been for years now.
Craig Belfor July 30, 2011 at 02:40 PM
Heaven forbid Novato actually comes alive like other towns, Homer. I vote for more people and less plywood.
Sylvia Barry July 30, 2011 at 04:39 PM
I am glad Dr. Insominia is doing good business. They have been with Grant Avenue through thick and thin and has been a supporter for local schools. It's nice to have a place for people to actually meet and spend time together (other than Starbucks), which is pretty rare now a days.
Jerry July 30, 2011 at 06:28 PM
Good news for all. Enjoy mornings and 4th July Parade Day at Dr. I's a lot! Good to learn about the Road House. Will have to try that soon.
Al July 31, 2011 at 03:36 PM
Dr. Insomnia's should be Commended on doing a Good Brisk Business as it is good for the Rest of the Businesses on the Street, it Bring's people to Old Town which is what they have Needed for a Long time. Every One of them Need's to Prosper. Al 8:35AM July, 31,2011
Tali Sundberg August 08, 2011 at 07:42 PM
Not only are they expanding, the Doctor offers live music from 9 am to 11 am on many Saturday mornings. It's great to have coffee and music by Black Cat Bone. What a treat!
Lotta August 12, 2011 at 03:03 PM
Wow "Homer" what a jerk. Get a life. So what if there are a few tables on the sidewalks. That makes for great ambiance in quaint downtown Novato. You sound like a sue happy lawyer looking for deep pockets to reach into!
Bobbie Henry August 19, 2011 at 06:59 PM
Dr. Insomnia's has been one of our favorite old town businesses since it opened. Codi, his wife, Heidi, his mom and their staff give that extra service & great quality that makes it such a terrific place to meet friends, enjoy fantastic coffee or a light lunch! Congratulations on your expansion!!
Craig Belfor August 19, 2011 at 07:06 PM
Someone besides the city council expanding their digs? And with their own money to boot? No wonder there is opposition. This could spread to the government, and destroy our way of life, (paying for what we want with other people's money).
Craig Belfor August 19, 2011 at 07:18 PM
This is obviously a communist plot, likely spurred on by the Chinese, who balance their budget, have the worlds largest surplus, and actually make stuff. I'm going to have to go to this place, buy lunch, and try to find out what these Bolsheviks are up to. Before you know it, Novato will be filled with thriving, profit making businesses, driving out the plywood storefronts we've come to love. News flash Homer- someones actually talking about reopening the theater! There's going to be a (probably illegal) assembly of leftists in front of city hall this Sunday, with even a band (Wonderbread 5- a home grown bunch of instigators) trying to drum up support. We need to gather the troops!
Marilyn J. King May 18, 2012 at 09:30 PM
Speaking of Dr. Insomnia's, did you know that Poetry Farm meets there the second Monday night of the month from 7:00-9:00? Did you know that you're invited to come and listen or read your own offerings over good cheer and a mug of something brewed just for you? Well, now you do!
Brent Ainsworth (Editor) May 18, 2012 at 10:38 PM
Now there's a group that needs to create a blog on Novato Patch and get some more free exposure. Look for the "start a blog" button right on the front page. Promote every meeting and/or share some of the most impressive work!

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