Business on the Rise at Rustic Bakery

Grant Avenue hot spot finalizes expansion in time for holiday season.

With another 1,500 square feet of breathing room — or baking room, to be more precise — Rustic Bakery owner Carol LeValley says she is pleased with the results of her shop's expansion on Grant Avenue in downtown Novato.

Since opening in February 2011, the bakery become a cultural hub on Grant's west end, a commercial district packed with services but few spots to relax with a tasty treat and cup of something tasty. Besides building a larger baking floor for Rustic’s expanding operations, customers will notice a more convenient and roomier sit-down space and a much larger product display area. The layout also was reconfigured to accommodate a hallway for the disabled-access restroom, LeValley said. 

Overally, the bakery has been so well-received that Rustic has doubled its sales projections over initial expectations, said LeValley, who co-owns the bakery business with her husband, Josh Harris.

With the holiday season in full bore, the two additional ovens now in service are getting a serious workout. So much so that moving the production teams will have to wait until after the first of the year.

“In time we expect to move some Larkspur employees here and likewise we will be moving some Novato employees to Larkspur,” LeValley said. 

The “team moves,” as she called them, are aimed to capture operational efficiencies. “When we opened our first store, we would alternate days when we would bake our various products,” she said. 

LeValley said demand has been so healthy that they are now baking most products every day and that they have dedicated teams for their various product lines. 

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Betty Pancakes December 04, 2012 at 07:39 PM
HOORAY for a small business succeeding on Grant Ave.!!!!!!!!!! And a tasty one at that! Somebody once tried to float a book shop on Grant Ave. and blamed the trees in a smattering of parking slots for the lackluster sales and ultimate closure of the aforementioned book store. Humph. This just proves that if you have a WORTHWHILE product, you attract customers! Though I do wish they'd have pancakes on the menu ... In any event, keep on truckin', Rustic! Will you be doing any holiday promotions?! Please share the details with us if you do!
T.Sprocket December 04, 2012 at 08:12 PM
Great news for Rustic! Rustic, Flour Chyld, and Creekside, all three are very worthy of visits and all in Novato!
josh harris December 05, 2012 at 01:33 AM
Thanks Betty and T.Sprocket....Carol & I are so lucky and happy....Carol forgot to mention that we use a lot of the produce grown here at Indian Valley College...and it's delicious too, they do a great job over there...
Yolanda April 23, 2013 at 02:28 AM
Food was awesome ill never forget about this lovely food, i love every salad i've had its great and service is awesome too, cashiers are so happy and this new waiter so friendly i saw him today helping older people and kids too, i hope this lovely restaurant keeps working like it is right now. You all deserve more than 5 stars wwoooooohhhhhhh


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