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How Can We Support Lonely Seniors? Love is the Answer

Novato-based nonprofit is depicted in this new video.

As we ease into the holiday season, let's not forget that many older folks do not have family nearby to pay them visits or might not have family at all. At a time with camaraderie and holiday cheer is so prevalent, some of these seniors really feel left out.

A new video by a Novato-based company is helping to circulate the word about Love is the Answer, a San Rafael-based nonprofit that strives to improve the quality of live of people living in assisted living homes.

According to its website, LITA provides companionship for frail, isolated elderly folks who live in long-term care facilities in Marin County and who have few or no visitors.  LITA was founded in in 1975 by Mae Wygant, who had volunteered in a nursing home and began recruiting friends and fellow church members to visit with lonely residents.

The video, funded by a grant from Fifth District Marin County Supervisor Judy Arnold, was made by Pam Haessly of Jazzed About Media, who received technical assistance and equipment from the Novato Public Acccess Television. LITA debuted the video at its annual fundraiser in October at Atria Tamalpais Creek Senior Living in Novato, one of nearly 50 local facilities that get help from LITA.  

LITA is embarking on its annual drive to supply holiday gifts to the people it serves. And don't forget: The need for LITA services continues to grow as the 85-and-older segment of Marin’s population expands.

If you're looking for a nonprofit to support with money or volunteer hours, LITA would be a great choice. E-mail litamarin@sbcglobal.net or call 415-472-5482 to find out more details or lend a hand.

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Christine Koenig November 28, 2012 at 07:38 AM
Beautiful.
Karen November 28, 2012 at 09:19 PM
Great video. LITA is a wonderful organization and deserves the support of the community.

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